That's the part that gets me. The shopping experience has become an obstacle course of temptation. Instead of making it easier for customers to get what they need, some retailers seem determined to make sure we walk past everything we don't need first. And the funny thing is, we're supposed to believe all this extra razzle dazzle is for our benefit. Really? Because from where I'm standing, it looks like somebody figured out that if they put enough shiny nonsense between m